YouTube, Jing and Twitter

I love when I learn something new.

I have had my YouTube channel for quite some time.  I set everything up when I decided on a company name.  The channel has been sitting out there alone and unloved, until today!!!

I needed to show a client a how-to on changing their Twitter background.  So I enlisted the help of a new tool – Jing (recommended in this post) to complete a screen capture.  The beauty of it is, I was able to upload it directly to YouTube.  Just that simple. (three takes later).

The point is, using social media to help others and promote your business can be as easy as having the right tools.

Want to see the video?

How to change your Twitter background

Pinterest

Have you found Pinterest yet?  This is a great place to store and share images that you find on the internet.  As you follow others, you see what they think is interesting and can share those ideas with others.

The other great thing is you can put your images on boards, just as if you were cutting them out of a magazine and putting them up on a cork board or into a scrap book.

Trying to gather ideas to cook a special meal?  Plan an event, like a wedding?  Want some crafting ideas?  Places to go on vacation?  Just start looking and “pin” your pics to the appropriate board that you create.

Follow Time2Mrkt and ask for an invite if you need one.

Have you used it yet?  Where do you see it going?

 

Favorite New Tools

It seems like the more you learn, the more you don’t know.  There are so many new tools and features available on a daily, if not hourly basis, that no one person can keep up with it all.

Since the first of the year I have found out, or set up accounts in several new platforms.

Pinterest – a photo sharing social network.  Right now you need to be invited or be put on the wait list.  So many articles are out now to show you how to customize this for your business.

 

PitchEngine – a press release site for you to share your news and have your events or products found.

 

 

Google + – this platform is now up to 90 million plus users and growing exponentially. You can now have business pages and add admins to your pages.

 

Jing – a cool little tool that lets you grab screen shots very easily.  I love this tool and use it to grab screen shots to post to Facebook or Google+ to show people how to do things.

 

What new tool have you found for 2012?

Change

How do you adapt to change?  Do you handle it in stride? Do you accept it with good cheer and look at it as a potential for growth or as a nuisance?

Being in the marketing field has given me a chance to experience change at a rapid pace.  As we all know Facebook can change on a dime and not give notice about the changes. Twitter is undergoing some major renovations.  LinkedIn keeps adding new features.  Google + came onto the scene.  They are, sometimes, good and sometimes not so good. But, the community speaks.

Social media is ever evolving, growing, changing, ebbing and flowing.  I have noticed that the more things change the more they stay the same. Old becomes new – just like the hip- hugger pants of the 70’s are now called low-rise.   If you concentrate your efforts on the basics and add a few new methods, you will be fine.  The big change is – if you are not using digital media as a part of your overall marketing package, you will fall behind.

Overall, if you are incorporating a blog, a Facebook page, and a company page on LinkedIn, you should find a broader reach with your marketing efforts.  Using social media in your package allows you to reach the marketplace where the marketplace looks – on-line.  Gone are the days of people purchasing items based solely on what they see in advertisements.  Today, people purchase on the recommendations of peers with whom they can obtain opinions in a matter of seconds.  Review sites are now common i.e., Yelp, Insiderpages, Viewpoints or citysquares.

Peer review sites are the best way to find out the scoop.  You must remember that people will find a way to post a negative review much more quickly than they will post a glowing positive offering.  Here is a perfect example of that – over 11million views of a video about an airline breaking a singer’s guitar – http://www.youtube.com/watch?v=5YGc4zOqozo. To overcome this you must “change” with the tide and use social media to address customer service concerns and provide positive testimonials to buffer any negative comments.

What changes are you experiencing with your marketing goals?

Social Media and the Job Search

Since social media is the big thing, are you using it for your job search? If not, why not?

LinkedIn has in excess of 120 million users, 750 million Facebook users and 175 million Twitter users. Even if only 80% of those users are active, it is still a BIG number.

Mashable recently published this article – http://mashable.com/2011/10/09/recruiters-prefer-facebook/ about recruiters preferring Facebook to find employees even though LinkedIn is the “professional” network.

Use LinkedIn to follow companies, find jobs, and build your level of expertise. Facebook boasts their answer to LinkedIn called Branchout. You can ask your Facebook friends to join you in your professional network and receive recommendations. Twitter has post after post of jobs that you can find even if you don’t tweet yourself. Just go to search.twitter.com. Or find out the latest posts from both LinkedIn and Twitter by using LinkedIn’s Signal.

Remember, you can’t just create a profile and let it hang there on the web, you must work at it, as you must with any job search process. If you need to learn more about using social media, let me know. A couple of options that might help are one-on-one or small group LinkedIn workshops.

What are you doing with social media and your job search?