Which type of business do you have? First, consider whether a business is B2B – Business to Business, or B2C – Business to Consumer. The difference is which tools used in a marketing effort, especially if they are on a limited time or money budget. After that determination, look at how the tools used interact…
Where do you use your social media?
I use my social media on many devices. When I ask this question during one of my presentations – “What are the top two reasons why people buy a smart phone?” I often get the response for social media. While that is a good answer it isn’t correct. I sit at a desk a good…
Connecting – Do you know who they are?
Be careful when connecting with new people on social media. Let me say that one more time – Be careful when connecting with new people on social media. Now that coming from me, the queen of the phrase “It’s not about who you know, but about who they know” is quite profound. Here is why…
Customer Service and Social Media
How does social media impact your Customer Service? Recently, I ordered carry-out from a local Mexican restaurant. The customer service wasn’t the best. I want to show you the impact of social media as a result of my poor experience. I have written about customer service before, as it relates to my life and social…
What? You don’t have a website!
A Website is the hub to your marketing. Or is it? I met a woman recently who told me she deactivated her website because it wasn’t doing anything for her. I said, “You did what?” She told me that she relies upon her LinkedIn profile to do her marketing for her. I said, “We need…
