B2B vs B2C – Blog

B2B vs B2C – Blog

In our first article, we talked about why you would want to use different platforms for your business. This article will talk about the difference of B2B vs B2C – Blogging.

Blog stands for the weblog. One of the most important things that you can do is have your blogB2B vs B2C blogs - Time2Mrkt attached to you website.  Having the blog physically on your website helps keep readers on your business site. If you cannot, for some reason, have your blog on your site, you should at least create content that will allow you to link pages from your site within your blog articles. One of the major platforms that allows you to incorporate a blog into your static website is WordPress. Some of the other sites in the image to the right are sites that you can host a blog, but it is not ON your website.

One of the best things about a blog is that it allows you to build thought leadership and brand awareness. It can also help you advocate for a cause.

B2B – Use a blog to provide information on your products or services. Here is where the thought leadership comes into play. Your blog could include how-to’s, client testimonials, you opinion on other thought leaders articles. Offer best practices or case studies.

B2C – The blog becomes a repository for successes, interesting ways to use your product, create a contest or share results. Do you have a project coming up that you can share the step-by-step process?

In general, I think the blog is more advantageous to a B2B business but everyone can benefit in some degree.

Why | Blogs | LinkedIn | Facebook | Twitter | Video
Google | Image | Pinterest | Location Sites | E-news

 

4 Reasons to Blog

Why should you write a blog?  You certainly don’t have to write it or anything. Remember whatthe-only-thing-certain-is-death-and-taxes Ben Franklin said!

Quite frankly, you might be able to run your business, especially if it is a B2C business without ever writing a blog article or updating your website, BUT, why not? Here are a few reasons you should:

  1. Big Picture – Search bots from the major search engines love to see changes on your website.  If they don’t, they tend to take longer and longer to return to “rank” your site. The more frequently your site has a change, if even only infinitesimal, the bots notice and return more quickly. Blogging helps that happen.
  2. Expertise – when you write a blog, you establish your expertise on a subject.  It could be good beers, good Mexican restaurants, or why you need to blog or use social media. This helps those who might be searching for someone with your talents find you a bit more easily.
  3. Opinions – Sometimes you just need to express yourself. Remember that this could come back to bite you, but in most cases, it could possibly lead to notoriety.  For example someone I know writes book reviews.  She has developed a huge following. Some people, like “mommy bloggers” have even been able to monetize the whole writing blogs thing. If someone else has written an article, use that article as a base for your post (giving proper credit or link), then provide your opinions about what the other person has written.
  4. Authorship – when you add a tool such as Google Authorship to the items you write, it does two things – it drives your website up in rank as we mentioned in item #1 and it helps get your name noticed if you happen to provide guest posts on other blogs.

Blogs are best when attached to your website instead of on another tool like Blogger, Tumbler or Typepad. As noted, you can write about your products, services, and opinions. Throughout all of this remember to drive readers back to other parts of your website, such as a services page or a specific link back to the product you might be discussing.

Blogs don’t have to be long. In my opinion, they just have to “be”.

I would love to read your thoughts.

 

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Change

How do you adapt to change?  Do you handle it in stride? Do you accept it with good cheer and look at it as a potential for growth or as a nuisance?

Being in the marketing field has given me a chance to experience change at a rapid pace.  As we all know Facebook can change on a dime and not give notice about the changes. Twitter is undergoing some major renovations.  LinkedIn keeps adding new features.  Google + came onto the scene.  They are, sometimes, good and sometimes not so good. But, the community speaks.

Social media is ever evolving, growing, changing, ebbing and flowing.  I have noticed that the more things change the more they stay the same. Old becomes new – just like the hip- hugger pants of the 70′s are now called low-rise.   If you concentrate your efforts on the basics and add a few new methods, you will be fine.  The big change is – if you are not using digital media as a part of your overall marketing package, you will fall behind.

Overall, if you are incorporating a blog, a Facebook page, and a company page on LinkedIn, you should find a broader reach with your marketing efforts.  Using social media in your package allows you to reach the marketplace where the marketplace looks – on-line.  Gone are the days of people purchasing items based solely on what they see in advertisements.  Today, people purchase on the recommendations of peers with whom they can obtain opinions in a matter of seconds.  Review sites are now common i.e., Yelp, Insiderpages, Viewpoints or citysquares.

Peer review sites are the best way to find out the scoop.  You must remember that people will find a way to post a negative review much more quickly than they will post a glowing positive offering.  Here is a perfect example of that – over 11million views of a video about an airline breaking a singer’s guitar – http://www.youtube.com/watch?v=5YGc4zOqozo. To overcome this you must “change” with the tide and use social media to address customer service concerns and provide positive testimonials to buffer any negative comments.

What changes are you experiencing with your marketing goals?