B2B vs B2C – Google

B2B vs B2C – Google

In the continuing discussion about the better platforms for B2B vs B2C – Google+ is next up.  Google+ has seen more than a 58% increase in users over the past 9 months. AnB2BvsB2Cgoogle article from October indicates there are over 300 million users with 1/3 of them in active mode. One of the things about creating a Gmail account is that you automatically get a G+ account. When you have a Gmail account, you connect with all of the other Google services, +, YouTube, Hangouts, Drive, Picasa, and on, and on. Google was a bit late to the game creating a “posting” platform, but with the power of a search engine behind it, Google+ gives you a huge opportunity if you choose to optimize a platform here.

B2B

Create your company profile and verify your “official” page. Share photos with links back to your website. Recommend links to your blog posts. Use analytics to look at traffic and leads. Use the Hangout function to hold long distance training or brainstorm with colleagues in out of town offices or clients.

B2C

One of the benefits of Google+ and a brick and mortar location is the map functionality. While G+ is not quite as robust to the consumer as Facebook, the ability to post photos, have images related to your business and reviews about your business may help drive business through your doors. If you have a G+ local business page, you get much more real estate on a search results page. Verify your address to have that show up.

No matter which business type you have, you may want to consider establishing a G+ account and putting up a few posts. Engage with others as you can by sharing posts and +1ing posts from others.

Why | Blogs | LinkedIn | Facebook | Twitter | Video

Google | Image | Pinterest | Location Sites | E-news

B2B vs B2C – Twitter

 B2B vs. B2C – Twitter

While I was thinking about trying to do this post in a 140 characters, it seemed a bit impossible. Plus the fact that the SEO on a 140 characters would be insane!B2BvsB2Ctwitter

In B2B vs. B2C – Twitter is the shorthand of marketing your brand. The analogy some people make about Twitter is that there are two people talking loudly at a bar and all of the patrons hear the conversation.  Be careful what you say because just like anything else on the web, you can’t take it back.

With 500 million accounts and 215 of them active, Twitter has a robust group of users.

B2B – Twitter offers a great opportunity to provide excellent customer service.  It also provides a resource for lead generation if you make use of the advanced search functions. Another tool you can use is a TweetChat to engage your followers in in-depth conversations about products or how-to sessions. At events or conferences, live tweet during the event to share quotes from the event with followers unable to attend.  Tweet important points from webinars to bring home points.

B2C – Customer service is an important function for a B2C business as well. A few things you can use Twitter for include specials that drive customers to landing pages; alert fans to daily specials or locations of food trucks or pop-up sales; and, with Vine, you can share short looping videos to bring home a point or share fun moments about your business.

Check out the other areas where social media is useful for your B2B vs. B2C business.

Why | Blogs | LinkedIn | Facebook | Twitter | YouTube

Google | Image | Pinterest | Location Sites | E-news

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Top 5 LinkedIn Business Page Tips – Imagery

In this series of articles on the Top 5 LinkedIn Business Page Tips, we have already covered Description, and Products & Services.  This article covers Imagery. The final two will cover the aspects of your business profile about Recommendations, and Activity

Top 5 LinkedIn Business Page Tips – Imagery

A client of mine who was starting a new career at an age when most of us hope to be retired wanted some tips and guidance on which social platforms to use. We stopped by Twitter, Facebook, and LinkedIn.  On each platform, the client said – “Oh, that’s your website!” I said no, that is Twitter or Facebook or LinkedIn, whichever we were visiting at the moment.  When we finally landed on my website, the client said, “I get it, they all look alike!”

Branding your company/products visually is very important. I believe that is why sites like Pinterest and Instagram are growing by leaps and bounds.  Personally, I tend to look at an image first before I read a headline or caption. If the image grabs my attention, I may investigate the item further.

That is why we are addressing as one of the Top 5 LinkedIn Business Page Tips – Imagery.

The opportunities you have are worth spending the time (or money) to develop.

Company Logo – Your company logo has an important place.  It appears on your company page and on the personal profile of all of your employees.

Header – Each company has a header image that can help brand your company.  The headerTop 5 LinkedIn Business Tips - Imagery image should be similar to the images on all of your web based platforms.  Additionally, LinkedIn offers you the opportunity to create up to 10 “Showcase” pages to highlight specific product lines. (Read more about showcase pages here).

Jobs – If you company uses LinkedIn to promote openings at your company on the Jobs pages, you have another image that can express your brand AND company culture.

Products/Services – In our last article we discussed the details of setting up your products and services, but the important part to remember here is the 3 banner images that can link directly to your website, the images that represent each of your products, and the videos that you can link from YouTube that illustrate your products in moments.

Use the power of LinkedIn’s imagery through the visual prompts to promote your brand on the most powerful professional social network.

Need more information on your personal profile? Read the LinkedIn – top 5 Tips – series on the following: PhotosCompleteConnectionsInvitationsParticipate

Top 5 LinkedIn Business Tips

Over the next few posts, we will be discussing the Top 5 LinkedIn Business Tips.

Search

When performing an “organic” search for your company name, what results do you find?  In GoogleResultsmost cases your LinkedIn company profile will be in 2nd or 3rd position. That is how powerful your LinkedIn company profile can be for your business.  Typically, the only thing that will preempt the prime position is if you have map locations.

Since LinkedIn falls so high in the search results, that means to me that a LinkedIn company profile is important for your business. Here are the components that make up the Top 5 LinkedIn Business Tips:

  1. Description
  2. Products & Services
  3. Imagery
  4. Recommendations
  5. Activity

Description -

Just like your personal profile, your company profile requires a description that should help your company show up in search results. You accomplish that with keywords for which your business might be found when doing a search in LinkedIn. Make sure that you include specialties based on keywords.  Search algorithms work best when you can make those keywords relevant.

One of the features that LinkedIn offers is to publish Showcase Pages that are designed for spotlighting a brand, business unit, or initiative. This allows you to create up to 10 feature pages for specific aspects of your business with individualized messages directed to defined audience segments.

In the next few articles in the series of Top 5 LinkedIn Business Tips, we will discuss the other aspects of your business profile: Products & Services, ImageryRecommendationsActivity

Need more information on your personal profile? Read the LinkedIn – top 5 Tips – series on the following: PhotosCompleteConnectionsInvitations, Participate

The Season of Social Media

Today is Christmas Eve.  All of our presents are wrapped and under the tree.  Here are a few Christmasgroup-of-logosquestions for you?

  • Did you buy anything from your phone?
  • Did you search coupons on social media – Facebook, Twitter, G+ or things like Yelp?
  • Did any stores send you coupons by text?
  • Did you buy a present from Etsy or Pinterest?
  • Did you receive a “special” by Snapchat?
  • Did any emails bring you a coupon that enticed you to buy?

If you haven’t considered how important these tools can be for your business, let me help you.

Above all else, have a Merry Christmas and a prosperous New Year.