Coffee Shops or Social Media

I am a huge advocate of social media.  That is stating the obvious, since it is how I make a living. While saying that, I need to say it is not the only tool you should use to market your business or is it? This Forbes article struck a chord with me.Why Social Media Isnt Doing For Us What Londons Coffee Houses Did For 17th Century – Forbes.

According to the article, using social media may help you spark the creativity and gain the new Time2Mrkt New Ideasideas that you need to be more effective on your job. That is what the coffee houses of the 17th century did. The coffee houses were bemoaned as a waste of time, much like people bemoan Facebook or Pinterest calling them and social media in general a time-sucking black hole. But, how many times have you found the answer or the spark for something that you needed on one of the social media platforms? How often do you turn to YouTube for the how-to of something you need to accomplish or learn? I would have to say frequently.

Today in the coffee houses, most people have their faces glued to a device of some sort, so it makes it next to impossible to strike up a conversation with a stranger. Unless you are attending a networking event, you may not meet anyone new or be able to get the spark of creativity. For people like me that work independently, we need a resource for brainstorming. Sometimes I turn to groups on LinkedIn, sometimes, I float around on Pinterest or Houzz for construction ideas. I receive a number of e-news letters that sometimes give me the spark to write an article like this one.

Where does your inspiration come from?

B2B vs B2C – Enews

B2B vs B2C – Enews marketingB2BvsB2Cenews

Last in our series of articles on social marketing for B2B vs. B2C is Enews.

People who purchase smart phones have a variety of reasons why they buy a smartphone but the important one for this article is that 78% of people use it to check email. 1 By 2017, the percent of smartphone users is expected to reach 68 percent. 2 More email is read Mobile than on a desktop email client. Stats say 47% of email is now opened on a mobile device Litmus –”Email Analytics” (April 2014) So what do all of these things tell you?

For a long time, email newsletters had gone out of vogue. Nobody was reading them because they were inundated with emails of all types.  With the onset of Facebook, G+ and Twitter, people had other ways to communicate. Now that means that emails might have a “meatier” purpose.

While some might argue that emails aren’t social media, you can share links to your e-news on social media.  It is a great way to share a number of items from a variety of areas in one platform, sort of like a “Best of” compilation. AND, as the statistics show, your subscribers are more likely to read them now from their mobile device. That means that you must ensure that they are reactive to any email platform.

B2B

Share offers, news, product information, links to blog articles, places you are exhibiting or speaking, and workshops you are offering. This is also a great way to promote any partnership efforts – for example, one of your clients is offering a product or service that might be valuable to your customers. My suggestion is at least once a month or someone may forget that they subscribed and overlook your newsletter.

B2C

Share offers, upcoming new features, community news, helpful tips related to your industry, how-tos, links to your blog, coupons, pictures of happy customers, and more.  One warning to B2C is regulate the number of times you send an email to avoid overloading your subscribers in-box. You don’t want to cause someone to unsubscribe because you are oversharing.

Both

For both B2B and B2C, it is important to time your enews to avoid being overlooked. One article I read said Sunday afternoon. 3 Others will tell you more emails are sent during the week than on weekends, with Tuesday and Thursday being the highest volume days. Changing which day you send your emails may improve your open and click rates. 4 No matter what, do some testing on times and then check your statistics to find out when your subscribers open your emails the most.

 

Why | Blogs | LinkedIn | Facebook | Twitter | Video
Google | Image | Pinterest | Location Sites | E-news

  

B2B vs B2C – Google

B2B vs B2C – Google

In the continuing discussion about the better platforms for B2B vs B2C – Google+ is next up.  Google+ has seen more than a 58% increase in users over the past 9 months. AnB2BvsB2Cgoogle article from October indicates there are over 300 million users with 1/3 of them in active mode. One of the things about creating a Gmail account is that you automatically get a G+ account. When you have a Gmail account, you connect with all of the other Google services, +, YouTube, Hangouts, Drive, Picasa, and on, and on. Google was a bit late to the game creating a “posting” platform, but with the power of a search engine behind it, Google+ gives you a huge opportunity if you choose to optimize a platform here.

B2B

Create your company profile and verify your “official” page. Share photos with links back to your website. Recommend links to your blog posts. Use analytics to look at traffic and leads. Use the Hangout function to hold long distance training or brainstorm with colleagues in out of town offices or clients.

B2C

One of the benefits of Google+ and a brick and mortar location is the map functionality. While G+ is not quite as robust to the consumer as Facebook, the ability to post photos, have images related to your business and reviews about your business may help drive business through your doors. If you have a G+ local business page, you get much more real estate on a search results page. Verify your address to have that show up.

No matter which business type you have, you may want to consider establishing a G+ account and putting up a few posts. Engage with others as you can by sharing posts and +1ing posts from others.

Why | Blogs | LinkedIn | Facebook | Twitter | Video
Google | Image | Pinterest | Location Sites | E-news

B2B vs B2C – Twitter

 B2B vs. B2C – Twitter

While I was thinking about trying to do this post in a 140 characters, it seemed a bit impossible. Plus the fact that the SEO on a 140 characters would be insane!B2BvsB2Ctwitter

In B2B vs. B2C – Twitter is the shorthand of marketing your brand. The analogy some people make about Twitter is that there are two people talking loudly at a bar and all of the patrons hear the conversation.  Be careful what you say because just like anything else on the web, you can’t take it back.

With 500 million accounts and 215 of them active, Twitter has a robust group of users.

B2B – Twitter offers a great opportunity to provide excellent customer service.  It also provides a resource for lead generation if you make use of the advanced search functions. Another tool you can use is a TweetChat to engage your followers in in-depth conversations about products or how-to sessions. At events or conferences, live tweet during the event to share quotes from the event with followers unable to attend.  Tweet important points from webinars to bring home points.

B2C – Customer service is an important function for a B2C business as well. A few things you can use Twitter for include specials that drive customers to landing pages; alert fans to daily specials or locations of food trucks or pop-up sales; and, with Vine, you can share short looping videos to bring home a point or share fun moments about your business.

Check out the other areas where social media is useful for your B2B vs. B2C business.

Why | Blogs | LinkedIn | Facebook | Twitter | Video
Google | Image | Pinterest | Location Sites | E-news

Top 5 LinkedIn Business Page Tips – Imagery

In this series of articles on the Top 5 LinkedIn Business Page Tips, we have already covered Description, and Products & Services.  This article covers Imagery. The final two will cover the aspects of your business profile about Recommendations, and Activity

Top 5 LinkedIn Business Page Tips – Imagery

A client of mine who was starting a new career at an age when most of us hope to be retired wanted some tips and guidance on which social platforms to use. We stopped by Twitter, Facebook, and LinkedIn.  On each platform, the client said – “Oh, that’s your website!” I said no, that is Twitter or Facebook or LinkedIn, whichever we were visiting at the moment.  When we finally landed on my website, the client said, “I get it, they all look alike!”

Branding your company/products visually is very important. I believe that is why sites like Pinterest and Instagram are growing by leaps and bounds.  Personally, I tend to look at an image first before I read a headline or caption. If the image grabs my attention, I may investigate the item further.

That is why we are addressing as one of the Top 5 LinkedIn Business Page Tips – Imagery.

The opportunities you have are worth spending the time (or money) to develop.

Company Logo – Your company logo has an important place.  It appears on your company page and on the personal profile of all of your employees.

Header – Each company has a header image that can help brand your company.  The headerTop 5 LinkedIn Business Tips - Imagery image should be similar to the images on all of your web based platforms.  Additionally, LinkedIn offers you the opportunity to create up to 10 “Showcase” pages to highlight specific product lines. (Read more about showcase pages here).

Jobs – If you company uses LinkedIn to promote openings at your company on the Jobs pages, you have another image that can express your brand AND company culture.

Products/Services – In our last article we discussed the details of setting up your products and services, but the important part to remember here is the 3 banner images that can link directly to your website, the images that represent each of your products, and the videos that you can link from YouTube that illustrate your products in moments.

Use the power of LinkedIn’s imagery through the visual prompts to promote your brand on the most powerful professional social network.

Need more information on your personal profile? Read the LinkedIn – top 5 Tips – series on the following: PhotosCompleteConnectionsInvitationsParticipate