Recently I have been working with a national client who has individual locations across different states. Each location has some autonomy with the marketing of their location. Some of the locations know more about social media than others. During a recent survey, I discovered many people had set-up a personal Facebook page instead of Facebook…
In our first article on the Top 5 LinkedIn Business Tips, we discussed your Description. Other articles in the series will cover: Imagery, Recommendations, and Activity Top 5 LinkedIn Business Tips – Products This article is addressing one of the most important aspects of your LinkedIn Company Profile and that is the Products and Services. LinkedIn allows…
Over the next few posts, we will be discussing the Top 5 LinkedIn Business Tips. Search When performing an “organic” search for your company name, what results do you find? In most cases your LinkedIn company profile will be in 2nd or 3rd position. That is how powerful your LinkedIn company profile can be for…
As many of you know, I teach LinkedIn to job seekers, as well as, business owners. When you are in job search mode, you are promoting a business of one – you. In the same vein as a business owner, you need to share the features and benefits of you to a potential employer. Your…
An article I recently read proposes that Facebook should be your primary social media platform. I contend that it depends upon your targeted audience as to which platform is your first choice. Let’s talk about a couple of choices: Blogging – if you are a B2B business you need to seriously consider writing a blog article on…