Our family recently experienced the loss of our matriarch. It brought to light a very important aspect that must be considered when using social media – Timing. When a celebrity passes and you see the RIP in front of their name, it is usually related to some news item or post from a news outlet.…
Almost everyone I know uses the phrase “Google it” when referencing an internet search. But other than searching for something are you making the most out of a Google account for your business? Let’s review a few of my most favorite tools. Google Maps – if you haven’t optimized your Maps presence, jump on board. There…
On Facebook the other day a friend mentioned that they wish they knew how to block the games requests that people send. I put together a short how-to video. If you need to know how to do it, take a peek!
Gone are the days of just having a “secret shopper” go to the competitors store to find out pricing. New tactics are required. After reading this article in Entrepreneur by a former CIA Officer on How to Get Ahead of Your Competition, I thought about how you could “spy” on your competition through social media. There are…
I attend a great deal of networking events. Often you go around the room with introductions. What starts out as succinct introductions can turn into a life story. Sometimes if you attend multiple events, your introduction might turn into a robotic statement. One group I attend often asks for your introduction and then answer a…