Whether you are trying to expand your business network or searching for a new job, LinkedIn can be your “go-to” social media platform. When performing a social media audit for a new client one of the first things I look at is the presence they have on LinkedIn. Whether you are B2B or B2C (business-to-business…
Last week my post about adding your LinkedIn company page to Hootsuite turned into a Do you Use Hootsuite? post in the groups to which I belong on LinkedIn. One group member asked – Please explain the basics and advantages of “Hootsuite” to one that is not familiar with the concept. I thought it might be…
I happen to be a “pro” user in Hootsuite to enable me to manage my multiple client accounts (that means I pay a monthly fee to have more than the minimum profiles). One of my biggest recent challenges was the ability to post something to Facebook, Google+ and LinkedIn company pages, I would have to log…
Networking can help you find a job or find a business contact. This article 4 Steps to Getting the Most Out of Networking addresses a couple of key points. Here is my perspective: Attending networking events for me serves 2 purposes: To refresh the memory of the people that I know that I am “around”. When…
This Forbes article Small Business + Small Marketing = Really Big Losses trended on LinkedIn recently and brings up very valid points about marketing. Entrepreneurs know their business – mostly because they are technicians who have become business owners. In many cases, the person is/was good enough at their craft or trade that they decided to…