How often do you post?

I just read in a white paper that blog writers should be posting at least 3, yes you read that right, three times a week.  In essence what this does is helps to drive your search ranking higher in the search engines.

For example, the bots come to your website on December 1, they don’t return to your site for 30 days.  If the bots see that you have more activity, they re-calibrate and return more frequently causing your pages to rise in the search engines.

This helps you with your website optimization by raising your ranking naturally in the organic searches.

So, how often do you post?  Once, twice, three times (a lady by Lionel Richie) a week, according to that logic, the more you post the better for your rankings.

When was the last time you went past the first page of search results when you entered a keyword?  When was the last time you clicked on a “sponsored” search result?

Two tips to help you rise in the ranks organically are:

  1. Make sure your page titles are unique, tagged and categorized, especially if they are blog posts.
  2. Ensure your metadata, descriptions and keywords used in text are all similar.
Another help to edging you up in the rankings are backlinks. You can build them yourself by adding the various social media sites and adding your website to that line in the profile information.  Another way to build backlinks is to provide useful comments on others blogs and include a “link back” to your site. I have seen services on the web that will sell you the service to help you build the back links, but is it worth the potential scam possibilities?
SOOO, how many times will you be blogging from now on?
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Change

How do you adapt to change?  Do you handle it in stride? Do you accept it with good cheer and look at it as a potential for growth or as a nuisance?

Being in the marketing field has given me a chance to experience change at a rapid pace.  As we all know Facebook can change on a dime and not give notice about the changes. Twitter is undergoing some major renovations.  LinkedIn keeps adding new features.  Google + came onto the scene.  They are, sometimes, good and sometimes not so good. But, the community speaks.

Social media is ever evolving, growing, changing, ebbing and flowing.  I have noticed that the more things change the more they stay the same. Old becomes new – just like the hip- hugger pants of the 70’s are now called low-rise.   If you concentrate your efforts on the basics and add a few new methods, you will be fine.  The big change is – if you are not using digital media as a part of your overall marketing package, you will fall behind.

Overall, if you are incorporating a blog, a Facebook page, and a company page on LinkedIn, you should find a broader reach with your marketing efforts.  Using social media in your package allows you to reach the marketplace where the marketplace looks – on-line.  Gone are the days of people purchasing items based solely on what they see in advertisements.  Today, people purchase on the recommendations of peers with whom they can obtain opinions in a matter of seconds.  Review sites are now common i.e., Yelp, Insiderpages, Viewpoints or citysquares.

Peer review sites are the best way to find out the scoop.  You must remember that people will find a way to post a negative review much more quickly than they will post a glowing positive offering.  Here is a perfect example of that – over 11million views of a video about an airline breaking a singer’s guitar – http://www.youtube.com/watch?v=5YGc4zOqozo. To overcome this you must “change” with the tide and use social media to address customer service concerns and provide positive testimonials to buffer any negative comments.

What changes are you experiencing with your marketing goals?

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Using Social Media

Social media isn’t the only tool you should have in your marketing arsenal, but it is one that you should be using.  If your business is going to succeed, you must investigate all aspects of marketing your business and social media must be included into the mix.

Recently, I read a great article on using social media to engage Kym McNicholas from Forbes.  She does a great job of explaining the topics, so I would like to share it with you – click here.

If the thought of managing all of those tasks overwhelms you, perhaps you should consider hiring a community manager, if not full-time, at least part-time or on contract.  Whatever you decide, make sure the person sharing the information understands your brand and your message to keep it consistent.

 

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