B2B vs B2C – Images

B2B vs B2C – Images

Continuing our B2B vs B2C discussion, our topic in this post is Image sites. The biggest names include Instagram, Flickr, Picasa and Pinterest.  Pinterest is big enough to warrant it’s own post, it will be next.

People are very visual. When I read the paper or a magazine, I scan the headlines, look for B2B vs B2C - imagesimages and if either of those things grab my attention, then I might read into the article a bit further or the whole thing. A picture draws the attention of a reader – that could be why picture books are so popular with small children.  They can’t read the words yet, but bright colors and imagery draw their attention.

Image sites all  you to have images posted, sometimes into photo albums that may (or should) include backlinks to your website.  According to an article from MediaPost, 70% of all interactions on social media sites now involve pictures.

How can that help your business?

B2B – Many vendors will post images of their products so that businesses that purchase will see the item. Consider showing the item in “action”. Share images of company events, participation at trade shows, or internal employee recognition occasions. Include links to images in your white papers and definitely in blog articles. Use images to announce new products, especially in press releases.

B2C – Image sites are much more suited to consumer sites. Take for example a restaurant or a bakery.  How many people post photos of themselves in a new outfit and take the store in an Instagram post. That is one of the reasons why Instagram now has 200 million users who have posted 60 million photos a day. Once you have found your platform of choice, encourage customers to share their photos and tag your business in them. While we didn’t mention Facebook as a photo platform, it is a huge player in images and probably one of the main reasons Instagram was snapped up. Share product images, people enjoying your products or services and participation at community events.

In my opinion, the clear winner in this category is B2C.

Why | Blogs | LinkedIn | Facebook | Twitter | Video

Google | Image | Pinterest | Location Sites | E-news

 

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B2B vs B2C – Google

B2B vs B2C – Google

In the continuing discussion about the better platforms for B2B vs B2C – Google+ is next up.  Google+ has seen more than a 58% increase in users over the past 9 months. AnB2BvsB2Cgoogle article from October indicates there are over 300 million users with 1/3 of them in active mode. One of the things about creating a Gmail account is that you automatically get a G+ account. When you have a Gmail account, you connect with all of the other Google services, +, YouTube, Hangouts, Drive, Picasa, and on, and on. Google was a bit late to the game creating a “posting” platform, but with the power of a search engine behind it, Google+ gives you a huge opportunity if you choose to optimize a platform here.

B2B

Create your company profile and verify your “official” page. Share photos with links back to your website. Recommend links to your blog posts. Use analytics to look at traffic and leads. Use the Hangout function to hold long distance training or brainstorm with colleagues in out of town offices or clients.

B2C

One of the benefits of Google+ and a brick and mortar location is the map functionality. While G+ is not quite as robust to the consumer as Facebook, the ability to post photos, have images related to your business and reviews about your business may help drive business through your doors. If you have a G+ local business page, you get much more real estate on a search results page. Verify your address to have that show up.

No matter which business type you have, you may want to consider establishing a G+ account and putting up a few posts. Engage with others as you can by sharing posts and +1ing posts from others.

Why | Blogs | LinkedIn | Facebook | Twitter | Video

Google | Image | Pinterest | Location Sites | E-news

Top 5 LinkedIn Business Page Tips – Imagery

In this series of articles on the Top 5 LinkedIn Business Page Tips, we have already covered Description, and Products & Services.  This article covers Imagery. The final two will cover the aspects of your business profile about Recommendations, and Activity

Top 5 LinkedIn Business Page Tips – Imagery

A client of mine who was starting a new career at an age when most of us hope to be retired wanted some tips and guidance on which social platforms to use. We stopped by Twitter, Facebook, and LinkedIn.  On each platform, the client said – “Oh, that’s your website!” I said no, that is Twitter or Facebook or LinkedIn, whichever we were visiting at the moment.  When we finally landed on my website, the client said, “I get it, they all look alike!”

Branding your company/products visually is very important. I believe that is why sites like Pinterest and Instagram are growing by leaps and bounds.  Personally, I tend to look at an image first before I read a headline or caption. If the image grabs my attention, I may investigate the item further.

That is why we are addressing as one of the Top 5 LinkedIn Business Page Tips – Imagery.

The opportunities you have are worth spending the time (or money) to develop.

Company Logo – Your company logo has an important place.  It appears on your company page and on the personal profile of all of your employees.

Header – Each company has a header image that can help brand your company.  The headerTop 5 LinkedIn Business Tips - Imagery image should be similar to the images on all of your web based platforms.  Additionally, LinkedIn offers you the opportunity to create up to 10 “Showcase” pages to highlight specific product lines. (Read more about showcase pages here).

Jobs – If you company uses LinkedIn to promote openings at your company on the Jobs pages, you have another image that can express your brand AND company culture.

Products/Services – In our last article we discussed the details of setting up your products and services, but the important part to remember here is the 3 banner images that can link directly to your website, the images that represent each of your products, and the videos that you can link from YouTube that illustrate your products in moments.

Use the power of LinkedIn’s imagery through the visual prompts to promote your brand on the most powerful professional social network.

Need more information on your personal profile? Read the LinkedIn – top 5 Tips – series on the following: PhotosCompleteConnectionsInvitationsParticipate

The Season of Social Media

Today is Christmas Eve.  All of our presents are wrapped and under the tree.  Here are a few Christmasgroup-of-logosquestions for you?

  • Did you buy anything from your phone?
  • Did you search coupons on social media – Facebook, Twitter, G+ or things like Yelp?
  • Did any stores send you coupons by text?
  • Did you buy a present from Etsy or Pinterest?
  • Did you receive a “special” by Snapchat?
  • Did any emails bring you a coupon that enticed you to buy?

If you haven’t considered how important these tools can be for your business, let me help you.

Above all else, have a Merry Christmas and a prosperous New Year.

Why do you use the Social Networks you do?

When I speak to groups or to individuals, one of my standard questions is do you have a LinkedIn profile, Facebook profile, Twitter handle and do you have a company page for each of those?

Recently I read an article entitled Why Google+ Wont Succeed.  The basis of the article is that people don’t like to dance alone and there aren’t enough people on the dance floor on Google+.

When I started in social media everyone spoke about the “Big 3″ that referred to LinkedIn, Twitter and Facebook. I feel that people still tend to think of those before some of the other networks – like Google+.  Do you have an account on G+? for you?  for your business?

What about Pinterest? Flickr? YouTube?

As of this writing, YouTube is the #2 social network.  It boasts over 800 Million unique users and 3 Billion hours of video watched monthly.  Now the “Big 3″ might just refer to Facebook, Twitter and YouTube.  Check this infographic -

Facebook as of March 2012 had 901 Million monthly active users and Linked in has 161 Million professionals.

As of April 2012 Google+ had only 170 Million users but there are predictions of 400 Million by the end of the year.  Again, do you like to play on a playground that no one else is using?

Pinterest is another animal.  With only 10 million plus users, the demographics on that is a bit more defined.  It is a good tool for the right user and audience, but so are Flickr and Picasso.

Picking the social networks that are the best for your company can be the biggest challenge, but participating in at least one is crucial for you to stay in front of potential clients.  Setting everything up to have a consistent brand is important and engaging your audience is critical.  How often and on how many channels to choose to engage is up to you, your time or your budget.  Sometimes just getting your feet wet and scheduling some time to do the updates is the start of something new and exciting.

Should you need guidance or assistance, there are firms like Time2Mkrt available for your support.  Call on me or them, but get started soon.

 

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