Do the Numbers Add Up? Recently I was asked by a colleague to help her with a debate she was having with a coworker about posting frequency. Here is the advice I offered: How engaged is your audience? The frequency that you post depends upon the engagement level that you see. It also depends upon the…
How do you stay connected with your acquaintances? A few weeks back I attended a high school class reunion. It has been about 15 years since the last one I attended. I arrived after having looked through my high school yearbook, checking on a directory to see who from my class lived near or far.…
Try using a scheduler like Hootsuite to save you time. Sometimes we get busy and forget to post content to our social media platforms. What could you do to make sure that you are getting your message out socially and still run your business? Try using a content scheduler like Hootsuite. It used to be…
How can Google Alerts help your marketing? How do you keep track of what people are saying about you on the web? Other than combing the web hour after hour, I have found Google Alerts to be one of the best things since, toast, (not so sure it is better than sliced bread, but, you…
If something seems fishy, it could be one of the latest hacks! In the past few days, I have received a flurry of phone calls from “Microsoft” or “Windows”. Some friends have mentioned on Facebook that they have gotten calls from the IRS. First let me say, those huge companies and organizations will not call…