Word Cloud and Keywords We have figured out by now that keywords are the way to find things on the internet. Use a web browser and “Search” for what you need and that browser will render results based upon: Ads that people pay for to increase their visibility. They use a process called pay-per-click or…
Facebook Fan Pages
Recently I have been working with a national client who has individual locations across different states. Each location has some autonomy with the marketing of their location. Some of the locations know more about social media than others. During a recent survey, I discovered many people had set-up a personal Facebook page instead of Facebook…
Headlines Speak Volumes
As many of you know, I teach LinkedIn to job seekers, as well as, business owners. When you are in job search mode, you are promoting a business of one – you. In the same vein as a business owner, you need to share the features and benefits of you to a potential employer. Your…
Guest Blogging
One of the most important things that you can have on your website is a blog. It gives you the opportunity to express your opinions on topics that are current to your field, create ideas, and share your expertise. Another element of blogging is being asked to “Guest Blog” for someone else. This is another…
Where do you rank?
No matter who you are, if you have a career path you are following, you need one thing in social media – a LinkedIn profile. When was the last time you searched Google, Bing or Yahoo for your name? If you do search your name, your LinkedIn profile will normally jump to the first spot…
