B2B vs B2C – Enews

B2B vs B2C – Enews marketingB2BvsB2Cenews

Last in our series of articles on social marketing for B2B vs. B2C is Enews.

People who purchase smart phones have a variety of reasons why they buy a smartphone but the important one for this article is that 78% of people use it to check email. 1 By 2017, the percent of smartphone users is expected to reach 68 percent. 2 More email is read Mobile than on a desktop email client. Stats say 47% of email is now opened on a mobile device Litmus –”Email Analytics” (April 2014) So what do all of these things tell you?

For a long time, email newsletters had gone out of vogue. Nobody was reading them because they were inundated with emails of all types.  With the onset of Facebook, G+ and Twitter, people had other ways to communicate. Now that means that emails might have a “meatier” purpose.

While some might argue that emails aren’t social media, you can share links to your e-news on social media.  It is a great way to share a number of items from a variety of areas in one platform, sort of like a “Best of” compilation. AND, as the statistics show, your subscribers are more likely to read them now from their mobile device. That means that you must ensure that they are reactive to any email platform.

B2B

Share offers, news, product information, links to blog articles, places you are exhibiting or speaking, and workshops you are offering. This is also a great way to promote any partnership efforts – for example, one of your clients is offering a product or service that might be valuable to your customers. My suggestion is at least once a month or someone may forget that they subscribed and overlook your newsletter.

B2C

Share offers, upcoming new features, community news, helpful tips related to your industry, how-tos, links to your blog, coupons, pictures of happy customers, and more.  One warning to B2C is regulate the number of times you send an email to avoid overloading your subscribers in-box. You don’t want to cause someone to unsubscribe because you are oversharing.

Both

For both B2B and B2C, it is important to time your enews to avoid being overlooked. One article I read said Sunday afternoon. 3 Others will tell you more emails are sent during the week than on weekends, with Tuesday and Thursday being the highest volume days. Changing which day you send your emails may improve your open and click rates. 4 No matter what, do some testing on times and then check your statistics to find out when your subscribers open your emails the most.

 

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Make your Breaks Count

Taking a Break may make all the difference!

This recent article from Fast Company, addressed the benefits of who, what and when we take a mid-day break. Since I work from home, I am very guilty of going into the kitchen, making lunch or breakfast, heading back to the computer, and eating while I work.  I have noticed, that when I have a meeting to attend or a luncheon for which I have to leave the house, my day, while broken up, seems to be a bit more focused.brainstorm

Making sure that you take a break every now and then is refreshing to the body and soul, but can also be the cause of a new inspiration or break-through idea.

What do you do when you need to brain-storm? You find another person or a group of people to share and get your creative juices flowing.  When you work by yourself at your desk all day, you may become complacent and not have that awe-inspiring idea that will get you the next contract, a promotion or kudos for the job you do.

What are some of your favorite break-time activities?

B2B vs B2C – Facebook

B2B vs B2C – Facebook

When we are discussing the difference for B2B vs B2C – Facebook, we need to understand the sheer number of users on Facebook make it a necessity to own your real estate on the B2B vs B2C Facebook - Time2Mrktsocial media platform. Facebook is more like a backyard barbecue.  You invite friends because you like to socialize with them, co-workers because you may have lunch with them, and family (sometimes because you have to).

B2B – the usefulness of Facebook for you depends upon whether you can share information that someone may search. If you can, share industry related information, product updates, announcements, pictures of products with links back to your website. Work to build brand awareness. AND use it to highlight customer service.

B2C – Facebook is a phenomenal tool for consumer based business.  Facebook continues to build in functionality for the consumer, but also has made it more difficult for people to see posts from business unless they interact regularly. Investigate special offers, discounts, ads, check-ins, quizzes, contests. Build brand awareness and work to send business through your door.  All you have to do is make sure that you are following the Facebook rules so that your business doesn’t suffer any consequences.

B2B vs B2C – LinkedIn

B2B vs B2C – LinkedIn

LinkedIn is growing at about 2 new users every minute.  At the time of this writing there are 27B2BvsB2C Linkedin - Time2Mrkt million users of which about 90 million of them are in the United States.  In most cases the analogy most people use to describe LinkedIn is that it is your professional Rolodex and/or your on-line resume. As you are working in LinkedIn, you have the ability to use the resume portion of the platform to expand beyond the traditional one or two pages that are considered acceptable on a traditional paper resume. But in the marketing space how does B2B vs B2C – LinkedIn compare?

B2B – Because of the fact that LinkedIn is the number one professional social media platform it is natural to assume that this is more highly suited to the B2B world. For a business, I feel that it is imperative that you present you and your company as professionally and completely as possible on this platform. There are a couple of features that are available that I have discussed in other articles including my Top 5 Business Page Tips Series of articles.  To create a business page you need an email address that is name@company – not gmail, yahoo or any other generic email tool. On the business page enlist the items that are available –  the images, the products and services, careers, and the company status updates. From a lead generation perspective, the leads may not come to you, but the platform enables you to warm-up cold leads.  For any business with a number of employees, each person should have a 100% complete profile using the keywords for their personal skills and within the employment description, the company keywords.

B2C – the advantages for a consumer driven business are also beneficial to a B2B business. Personal profiles should be complete for your key employees. Use the options to place your YouTube videos, links to specific landing pages on your website for each of your products, and if you have the staff to accommodate it, add up to three contacts per product or service.

The clear winner here would be a B2B business, but our business needs to be where our potential customers might find us. Is that LinkedIn?

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B2B vs B2C – Blog

B2B vs B2C – Blog

In our first article, we talked about why you would want to use different platforms for your business. This article will talk about the difference of B2B vs B2C – Blogging.

Blog stands for the weblog. One of the most important things that you can do is have your blogB2B vs B2C blogs - Time2Mrkt attached to you website.  Having the blog physically on your website helps keep readers on your business site. If you cannot, for some reason, have your blog on your site, you should at least create content that will allow you to link pages from your site within your blog articles. One of the major platforms that allows you to incorporate a blog into your static website is WordPress. Some of the other sites in the image to the right are sites that you can host a blog, but it is not ON your website.

One of the best things about a blog is that it allows you to build thought leadership and brand awareness. It can also help you advocate for a cause.

B2B – Use a blog to provide information on your products or services. Here is where the thought leadership comes into play. Your blog could include how-to’s, client testimonials, you opinion on other thought leaders articles. Offer best practices or case studies.

B2C – The blog becomes a repository for successes, interesting ways to use your product, create a contest or share results. Do you have a project coming up that you can share the step-by-step process?

In general, I think the blog is more advantageous to a B2B business but everyone can benefit in some degree.

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