Recently I have been working with a national client who has individual locations across different states. Each location has some autonomy with the marketing of their location. Some of the locations know more about social media than others. During a recent survey, I discovered many people had set-up a personal Facebook page instead of Facebook…
As many of you know, I teach LinkedIn to job seekers, as well as, business owners. When you are in job search mode, you are promoting a business of one – you. In the same vein as a business owner, you need to share the features and benefits of you to a potential employer. Your…
Do you have a website? Do you have an email address at that domain name? Do you have a company LinkedIn page? How many of you are 3 for 3? I still run into people who have been doing business very successfully without a website. Many of them are hyper-local and do most of their…
Gone are the days of just having a “secret shopper” go to the competitors store to find out pricing. New tactics are required. After reading this article in Entrepreneur by a former CIA Officer on How to Get Ahead of Your Competition, I thought about how you could “spy” on your competition through social media. There are…
If you have ever wanted to learn the power of LinkedIn you have two options coming up. March 5 & 6 is a FREE 1 hour webinar session with Illinois workNet This Free one hour webinar will be packed with information on how to maximize your personal LinkedIn profile. It is sponsored by Illinois workNet.…
