B2B vs B2C – Location Sites

B2B vs B2C – Location Sites

As we near the end of this series of articles, our topic of this post is B2B vs B2C – Location Sites.  This area of social marketing may not be 100% social media, but it is something that can play an important role in how our business is viewed and found!

The platforms that I consider is this category include Yelp, Foursquare, Google Places (now Google+ with a Local business designation), directory listings, and all of the map sites – Bing, Google, Yahoo, and Mapquest (yes it is still in existence).B2BvsB2C location sites

Another consideration that may be included in this category is local or industry related sites. In construction for example, sites like Angie’s List, Houzz and Hometalk may be great sites for you. Do they have mini-web pages or business listings that could drive people through your door or to your website?  One good example is my page on the Elgin Area Chamber website.

B2B

While you may not have a storefront location that is open to the public, you still want to put your location on the maps. Grab your real estate! Add any links that go back to your website or social media.  If you offer promotions, add them to your profile. If images are included in the platform, upload your limit. Make sure that all sections of a profile are complete using as many keywords as you can. You may not want to pay for an upgraded listing in the directories like Yellow pages or Dex, but at least make sure that your listing is correct. AND check frequently in case someone has written a review on your business. Since you don’t deal directly with consumers, this will be unlikely, but an unanswered review can be bad for business.

B2C

Location sites are great for consumer based businesses. Reward people who “check-in” to your business. Use a contest format for people who write a review. Offer coupons and post images. Google Maps now offers an option of a 360 view of your establishment. Here is a link done by my friend and Google Certified photographer – Keith French. If you need one of these done for your Google Maps listing, tell Keith I sent you!!

The advantage in this situation goes to the B2C business.  That does not mean you should not take advantage of the listings even if you don’t entertain customers at your offices.

Why | Blogs | LinkedIn | Facebook | Twitter | Video
Google | Image | Pinterest | Location Sites | E-news

B2B vs B2C – Images

B2B vs B2C – Images

Continuing our B2B vs B2C discussion, our topic in this post is Image sites. The biggest names include Instagram, Flickr, Picasa and Pinterest.  Pinterest is big enough to warrant it’s own post, it will be next.

People are very visual. When I read the paper or a magazine, I scan the headlines, look for B2B vs B2C - imagesimages and if either of those things grab my attention, then I might read into the article a bit further or the whole thing. A picture draws the attention of a reader – that could be why picture books are so popular with small children.  They can’t read the words yet, but bright colors and imagery draw their attention.

Image sites all  you to have images posted, sometimes into photo albums that may (or should) include backlinks to your website.  According to an article from MediaPost, 70% of all interactions on social media sites now involve pictures.

How can that help your business?

B2B – Many vendors will post images of their products so that businesses that purchase will see the item. Consider showing the item in “action”. Share images of company events, participation at trade shows, or internal employee recognition occasions. Include links to images in your white papers and definitely in blog articles. Use images to announce new products, especially in press releases.

B2C – Image sites are much more suited to consumer sites. Take for example a restaurant or a bakery.  How many people post photos of themselves in a new outfit and take the store in an Instagram post. That is one of the reasons why Instagram now has 200 million users who have posted 60 million photos a day. Once you have found your platform of choice, encourage customers to share their photos and tag your business in them. While we didn’t mention Facebook as a photo platform, it is a huge player in images and probably one of the main reasons Instagram was snapped up. Share product images, people enjoying your products or services and participation at community events.

In my opinion, the clear winner in this category is B2C.

Why | Blogs | LinkedIn | Facebook | Twitter | Video
Google | Image | Pinterest | Location Sites | E-news

 

B2B vs B2C – Google

B2B vs B2C – Google

In the continuing discussion about the better platforms for B2B vs B2C – Google+ is next up.  Google+ has seen more than a 58% increase in users over the past 9 months. AnB2BvsB2Cgoogle article from October indicates there are over 300 million users with 1/3 of them in active mode. One of the things about creating a Gmail account is that you automatically get a G+ account. When you have a Gmail account, you connect with all of the other Google services, +, YouTube, Hangouts, Drive, Picasa, and on, and on. Google was a bit late to the game creating a “posting” platform, but with the power of a search engine behind it, Google+ gives you a huge opportunity if you choose to optimize a platform here.

B2B

Create your company profile and verify your “official” page. Share photos with links back to your website. Recommend links to your blog posts. Use analytics to look at traffic and leads. Use the Hangout function to hold long distance training or brainstorm with colleagues in out of town offices or clients.

B2C

One of the benefits of Google+ and a brick and mortar location is the map functionality. While G+ is not quite as robust to the consumer as Facebook, the ability to post photos, have images related to your business and reviews about your business may help drive business through your doors. If you have a G+ local business page, you get much more real estate on a search results page. Verify your address to have that show up.

No matter which business type you have, you may want to consider establishing a G+ account and putting up a few posts. Engage with others as you can by sharing posts and +1ing posts from others.

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Google | Image | Pinterest | Location Sites | E-news

B2B vs B2C – Video

B2B vs B2C – Video

When people think of video on the internet they almost always think YouTube. But there are other video opportunities as well like Vimeo and Vine. While it isn’t “technically” video, SlideShare can become automated and could function like video. So how does theB2BvsB2Cvideo comparison work for B2B vs B2C – Video? One of the things that I always ask when I am speaking to a group is “Where do you look to find how to do something?” So many people tell me YouTube. That is evident with the 4 Billion searches a day on YouTube. How can you take advantage of that statistic?

B2B – in this application, the slight edge goes here because of the how-to aspect of product demonstration, training opportunities, and explaining corporate identity. Take advantage of the 24/7 workhorse of Slideshare or video describing your product or company while you sleep or meet with other clients. Both tools work in conjunction with LinkedIn which is why I am giving a ever so slight advantage to B2B on this platform.

B2C – can you use this platform to “get found” just like so many of today’s musical talents? Video is a great new platform for job seekers to show people some of their skills and imagination. Use video to demonstrate your product or how a consumer can use your product.

The second largest search tool isn’t a search engine at all, but is YouTube. How can you take advantage of this Google product to help your business?

 

Why | Blogs | LinkedIn | Facebook | Twitter | Video
Google | Image | Pinterest | Location Sites | E-news

Top 5 LinkedIn Business Tips – Products

In our first article on the Top 5 LinkedIn Business Tips, we discussed your Description. Other articles in the series will cover: ImageryRecommendations,  and Activity

Top 5 LinkedIn Business Tips – Products

This article is addressing one of the most important aspects of your LinkedIn Company Profile and that is the Products and Services.

LinkedIn allows you up to include up to 20 products or services in your company profile.  Each Adding a LinkedIn productof these products/services can include keywords that will get you found in the search results. Let’s review the components of a product:

  1. Product or Service – this just tells LinkedIn whether you are selling a product or providing a service.
  2. Category – a list of 30 categories from which to choose.  Most of mine fall under either Consulting or Business Services
  3. Name of item – Try to use a keyword here.
  4. Photo – when I work with clients, I brand the images of all products to reflect the same appearance.
  5. Description – You have 2000 characters or about 375 words depending upon size.  Use keywords.
  6. Key features – using keywords, share features/benefits that will appear as bullets
  7. URL – do you have a landing page for this product? Don’t make the person search your website.
  8. Contact – you can add 3 LinkedIn company contacts. Do you have a regional sales manager or local person that they could contact.  Does that person’s profile provide proper contact information?
  9. Promotion – is there a promotion on your site? Maybe a LinkedIn discount landing page.
  10. Video – YouTube gets 4 billion searches per day, but a consumer may not be searching for your product on YouTube.
  11. Video URL – share the video link from YouTube (Vimeo may work as well) and a video link will show in the product item.
  12. Disclaimer – Include any restrictions that you need to share with a potential consumer.

What a product on LinkedIn can do is drive consumers into your website or to your Use LinkedIn Products to your company's advantage.salespeople. Additionally, you can direct connections or LinkedIn users to write a recommendation for a specific product.  This helps build the credibility for your product instead of just for you or your employees.

Let me know if I can help you boost your product awareness on LinkedIn.

Need more information on your personal profile? Read the LinkedIn – Top 5 Tips – series on the following: PhotosCompleteConnectionsInvitationsParticipate