Social media strategy – do you have one? Take a look at this article by Buffer. It has some great ideas about your social media strategy. Did you get to the part of the article that said 12 hours per week and laugh out loud? So many people are so busy that they may not…
I am a huge advocate of social media. That is stating the obvious, since it is how I make a living. While saying that, I need to say it is not the only tool you should use to market your business or is it? This Forbes article struck a chord with me.Why Social Media Isnt…
Endorsements vs. Recommendations In September of 2013, I wrote an article about endorsements and recommendations. Since that time, LinkedIn has does some remodeling and the part of the article that addressed product recommendations is no defunct. Let’s revisit endorsements and recommendations. Who gives endorsements? Have you written any recommendations? Have you ever shared someone’s profile with…
In a recent article from Inc.com, I read how negative reviews can become a positive. Turn those Bad Reviews into Good Customer Service Here is what I see: How many of you have ever applied for a job that you did not get? Did you receive a “So Sorry” letter? Did you make a phone…
B2B vs B2C – Enews marketing Last in our series of articles on social marketing for B2B vs. B2C is Enews. People who purchase smart phones have a variety of reasons why they buy a smartphone but the important one for this article is that 78% of people use it to check email. 1 By 2017,…