One of the most important things that you can have on your website is a blog. It gives you the opportunity to express your opinions on topics that are current to your field, create ideas, and share your expertise. Another element of blogging is being asked to “Guest Blog” for someone else. This is another…
At a recent meeting, I overheard someone say that an entire campaign was going to be directed to a Facebook page. Is Facebook your only strategy? Are you relying on one method to get your message out, build your brand, or manage your customer service? Most people will probably be answering that they have more…
Do you have a website? Do you have an email address at that domain name? Do you have a company LinkedIn page? How many of you are 3 for 3? I still run into people who have been doing business very successfully without a website. Many of them are hyper-local and do most of their…
Why should you write a blog? You certainly don’t have to write it or anything. Remember what Ben Franklin said! Quite frankly, you might be able to run your business, especially if it is a B2C business without ever writing a blog article or updating your website, BUT, why not? Here are a few reasons…
I would like to direct you to this great article about Google Alerts. I have been using Google Alerts for myself, my company, and my clients, including key word related searches for a very long time. Years ago, there were things like clipping services that would be paid to read magazines, newspapers and other print media…