I am a huge advocate of social media. That is stating the obvious, since it is how I make a living. While saying that, I need to say it is not the only tool you should use to market your business or is it? This Forbes article struck a chord with me.Why Social Media Isnt…
You need endorsements AND recommendations
Endorsements vs. Recommendations In September of 2013, I wrote an article about endorsements and recommendations. Since that time, LinkedIn has does some remodeling and the part of the article that addressed product recommendations is no defunct. Let’s revisit endorsements and recommendations. Who gives endorsements? Have you written any recommendations? Have you ever shared someone’s profile with…
B2B vs B2C – Enews
B2B vs B2C – Enews marketing Last in our series of articles on social marketing for B2B vs. B2C is Enews. People who purchase smart phones have a variety of reasons why they buy a smartphone but the important one for this article is that 78% of people use it to check email. 1 By 2017,…
B2B vs B2C – Location Sites
B2B vs B2C – Location Sites As we near the end of this series of articles, our topic of this post is B2B vs B2C – Location Sites. This area of social marketing may not be 100% social media, but it is something that can play an important role in how our business is viewed…
B2B vs B2C – Pinterest
B2B vs B2C – Pinterest Next in our conversation about what are the best platforms for B2B vs B2C – Pinterest. Now many of you may think that this is just an image site like the ones that we discussed in the last article on images, but I feel like Pinterest requires and /or deserves…
